Guided lens selling for Shopify

Speculator adds a theme extension with a scriptable virtual assistant that walks customers through lens choices step by step, recreating the clarity of an in-store buying experience on your product pages.

Speculator Journey
Start
Vision
Lens
Options
Review
Single VisionFirst step
Standard Clear£0.00
Blue Light Filter£35.00
Photochromic£65.00

Who It's For

Built for independent eyewear merchants and specialty retailers selling prescription lenses on Shopify

Theme ExtensionScriptable AssistantPurpose-Built for Lens Sales

Problem & Solution

Lens buying online often collapses into confusing product forms, but a guided journey can turn that same decision into a clear, confident purchase.

The Problem

Most online lens selection feels more confusing than helpful.

Shoppers need guidance, reassurance, and clear next steps, but most product pages reduce lens buying to dropdowns, technical labels, and too many decisions all at once.

The Solution

Speculator turns lens buying into a guided conversation on the product page.

The theme extension follows scripts you define, introduces choices in a natural order, and helps customers move from uncertainty to a lens setup they feel good about buying.

Features

A guided selling experience built for real lens purchases.

Guided Lens Journeys

Lead customers through lens decisions one step at a time so they are not forced to decode every option all at once.

Merchant-Written Scripts

Write the prompts, explanations, and sequencing your virtual assistant should follow so the conversation reflects how your team sells lenses best.

Theme Extension on Product Pages

Put the guided experience where buying happens, helping shoppers choose confidently without leaving the page or losing momentum.

Natural Choice Flow

Present upgrades, coatings, and price-changing options in a calm sequence that feels closer to a helpful store conversation than a product form.

How It Works

From merchant setup to confident customer decisions.

01

Write the Journey

Define the questions, answers, lens paths, and explanations your assistant should use to guide each shopper from first click to final recommendation.

02

Attach It to Products

Choose which products should show each guided journey so the right customers see the right advice at the right point in the purchase.

03

Guide the Purchase

The theme extension appears on the product page and leads shoppers through choices in a natural sequence that mirrors a strong in-store sales conversation.

Brand Promise

Speculator is built to recreate the reassurance and guidance shoppers get from a strong conversation at the counter.

Speculator
“Bring the clarity and reassurance of the store counter to every online lens purchase.”

Speculator

Pricing

Start free. Scale when you're ready.

Commission Only
GBP 0/month + 8% commission
  • Unlimited orders
  • Unlimited products
  • Email support
  • Speculator branding and mascot
Pro Plus
£1,000/month
  • 1,000 included paid orders
  • 0.99% commission after included orders, within an initial GBP 1,000 monthly cap
  • Priority support
  • Custom development

FAQ

Common questions, clear answers.

Turn online lens selection into a guided, high-confidence purchase.

Use a scriptable virtual assistant and theme extension to help customers choose naturally on every product page.